Thanks to the Internet, marketing methods have also adapted and changed in the last two decades. Banner ads, flash videos, and other methods are popping up like wildfire on websites all over the place. But the one tried and true method that seems to work better and surpass all others is email marketing. This form of marketing reaches the customer Latest Mailing Database directly, and can be custom created to fit the shopper’s needs based on past history, personal preference, and much more. While email marketing is an excellent way to garner new customers and maintain old ones, there are some very important things every business needs to know. Here are thirty great tips to getting more people to open up that email every time you send it.
Always let your email subscribers know when a big sale is coming up. Do not wait until the last minute, however. Give your email list members a fair heads-up, and then send another reminder or two before the big sale day. If the sale stretches across several days, be sure to let them know this as well. If a coupon code has to be used, make absolutely sure it is included in the email. The subject is what brings people to determine whether or not they hit the delete button automatically or whether they actually click on, open, and read the email. Without an interesting or intriguing subject line, customers might not even bother. Come up with something clever that will grab their attention and make them want to open the email. Use creative one-liners or fun catch phrases. You can also cut right to the chase and say something like: 50% Off All Products For The Next 72 Hours! Another powerful way is to ask a question like: Did you download your free report yet? The point is, if it makes the reader open the email, then the subject line has done its job. In other words, always let your customers know what you expect of them, and what they can expect of you. Whether it is a sale with free shipping if they purchase $25 or more worth of products, or a free promotional offer or item if they attend a local event, you need to make the message clear. Any “fine print” should always be out in the open so the reader knows any catches, details, or other provisions they have to meet well in advance. Facebook is all the rage right now, so be sure to include a reminder to have your email readers click “like” for your company on Facebook. You can easily include this link inside of the email, so all they have to do is click the icon or link, and it takes them right to Facebook with the option to click on the like button. Facebook is currently showing a valuable asset and additional help to businesses all over the world.
You do not have to make every single email a sales pitch. Instead, include some interesting information about your product, how it can be used, or another topic closely related to your business. If your email subscribers tend to get nothing but sales letters, they may begin deleting them. However, if those emails make for an interesting read, they might just press onward and even go to the website and make purchases or ask questions. The holidays, especially major ones, are a good time to market your product or service. Use this to your advantage in emails by creating special, holiday and email only discounts. You can get creative by offering special holiday related items, or just have sales during select times of the year. If a customer makes a purchase on your website but does not opt in to being on your email list, do not send them emails or add them to the list unsolicited. This is a sure fire way to turn someone off, and have them spread the word about your spam emails. Instead, offer for people to join the list on their own when they are on the home page, inside of the shopping cart, or at check out. You never want to make customers feel as if the emails they are receiving are forced.